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Attracting new industry -- County taking wider approach to its branding

Wednesday, February 19, 2014 - Updated: 7:22 PM


For the C-S-E

FONDA -- The Montgomery County Business Development Center has expanded its branding project scope to include a new regional branding initiative through collaboration with Fulton County.

The original program looked to attract businesses, residents and tourists to Montgomery County while improving the quality of life for current citizens.

According to Kenneth Rose, director of the MCBDC, the regional branding effort is specifically aimed at economic development related to the two counties.

Montgomery County partnered with Nashville-based North Star Destination Strategies to bring some outside objectivity to the project.

Corporate site selector Michael Mullis encouraged the two counties to make the area more recognizable and identifiable to those responsible for helping companies determine where to locate new operations.

"It's geared more toward our attraction program and attracting more companies to our region along with their investment and jobs that will come with it," Rose said.

Rose said the MCBDC recently received a grant from National Grid, through its strategic economic development outreach program, for up to $23,000 to help offset the costs associated with the project.

Partnering with Fulton County, it is hoped, will make the region more appealing to companies and industries who looking to open new businesses.

"There's going to be a 15-point action plan, which is going to identify the implementation and the various tasks and methods to focus on getting the word out," Rose said. "And there will be a targeted list of companies that we will look at going after based on our demographics, based on the infrastructure that's found in the region and the other amenities available."

Rose said they will then compare them to communities throughout the country and develop a detailed industry profile showing which industries and companies would be successful here.

Some of the core targeted industries would include distribution, trucking, warehousing, food-processing, health care and manufacturing, as those are some of the most common industries found throughout the two counties.

"We're looking at seeing some initial draft products for us to review probably within the next few months," Rose said. "So we hope to have the actual branding initiative done sometime in the second quarter of this year."

Rose hopes to then start implementing those tasks and measures in the second half of 2014.

"We're hoping to attract outside investment, outside private investment by companies, and to leverage more job opportunities in the region," Rose said.


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