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Joshua Thomas
At the opening of JJ's Sporting Goods Saturday morning are, from left: Gail Murray, Owner Judy Swartz, Owner John Swartz, Mayor Bernard Barnes, Rebecca King and St. Johnsville Chamber of Commerce President Juanita Handy.

Joshua Thomas
JJ's Sporting Goods has a massive selection of guns and knives.

Joshua Thomas
JJ's Sporting Goods has a massive selection of guns and knives, along with hiking and camping items and sleds.

Joshua Thomas
JJ's Sporting Goods has a section specifically devoted to camping and hiking.


JJ's Sporting Goods celebrates opening with ribbon cutting

Thursday, December 12, 2013 - Updated: 3:56 AM


C-S-E Editor

ST. JOHNSVILLE -- At 11 a.m. Saturday morning, the St. Johnsville Chamber of Commerce hosted the second of two Bridge St. business openings, both featuring a ribbon cutting ceremony.

JJ's Sporting Goods, at 14 Bridge St., opened on Nov. 9 after the location, which sat vacant for a number of years, received "a lot of tender loving care," according to Owner John Swartz. Built in the 1920's, the two men completing the building's recent carpentry worked to preserve the embossed metal ceiling, while splitting the storefront with dividing walls. It was also quite a process, said Swartz, getting the heating system working after many years of inactivity.

Now, the spacious store is officially open, and it's full of a wide variety of products. The store features a camping and hiking area, a selection of sleds, and the largest selection of knives in Central New York, including decorative knifes with displays, samurai swords, commemorative knives (including military knives), zombie killing knives, utility knives, and kitchen cutlery.

The store is also a Glock firearm dealer with one of the largest selections available locally. Swartz stated, "our prices always match Gander Mountain and Bass Pro, and many times we're under their prices by a lot."

Swartz, a retired airline pilot, said a goal in opening the store was to "supply a service to the community," which involves finding them reasonable prices on items without having to drive a long distance.

Swartz also noted that he'll order items for customers, and can often obtain orders within two or three days.

JJ's Sporting Goods' customer service is also aimed at making the customer experience pleasurable, said Swartz, commenting that his cousin, Terry, who opens the store almost every day at 9 a.m. is very knowledgeable about guns. "He can talk in depth about guns, and he's really enthusiastic about it," Swartz said.

The store is open from 9 a.m. to 7 or 8 p.m. Monday through Friday. The store may have lessened hours on Saturday. On Sunday, Swartz said the store will be open in the afternoon, from about 1-4 p.m.

To contact JJ's Sporting Goods, call (518) 568-7777.


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