Title: SAG-AFTRA Strike Leads to Surge in Actors Joining Video Platform Cameo for Extra Income
Word count: 336
Since the commencement of the SAG-AFTRA strike, there has been a substantial increase in actors creating and reactivating their accounts on the popular video platform, Cameo. This surge has allowed them to earn income by providing personalized celebrity videos.
In an astonishing development, over 2,400 performers have joined or reactivated their Cameo accounts during the course of the strike, marking a remarkable 137% increase. Cameo CEO, Steven Galanis, describes the platform as a lifeline for many actors who are struggling to bridge the financial gap. Contrary to popular belief, where actors are often assumed to be rich and famous, the reality is that many of them live paycheck to paycheck.
Renowned unionized stars, such as Fran Drescher and Alyssa Milano, have joined the ranks of actors reactivating their Cameo accounts amidst the strike. The average cost for Cameo videos meant for commercial use is $1,700, while non-commercial bookings typically average around $70. Cameo charges a 25% commission on the actors’ earnings.
For actors, participating in Cameo appearances has become an effective way to generate supplementary income during periods of slow work. Earnings from Cameo can range from as little as $5 to an astonishing $25,000, presenting a significant upside for actors seeking additional financial stability.
Beyond the financial benefits, Cameo also allows actors to interact directly with their fans, forging unique relationships and creating memorable experiences. The platform’s popularity typically witnesses an upswing during the holiday season, as people purchase celebrity videos as gifts. However, the site has experienced slower activity since Father’s Day.
It is worth noting that prior to the strike, SAG-AFTRA had already reached an agreement with Cameo, permitting actors to count their earnings from Cameo for Business towards crucial health and pension benefits.
This trend of leveraging accessible platforms, like Cameo, to connect with fans and supplement income showcases the changing dynamic between celebrities and their audiences since the onset of the pandemic. As fans turned to platforms like Instagram Live to interact with celebrities during lockdowns, the demand for more personalized and accessible experiences continues to rise.
With the SAG-AFTRA strike prompting this surge in Cameo accounts, actors are proving their resilience, adaptability, and determination to secure their financial futures in an industry that can often be challenging to navigate.
“Zombie enthusiast. Subtly charming travel practitioner. Webaholic. Internet expert.”