Headline: Entertainment Software Ratings Board Denies Plans for Facial Recognition Technology on Children
In a recent statement, the Entertainment Software Ratings Board (ESRB) has strongly denied reports circulating on social media regarding the use of facial recognition technology on children. The organization clarified that the facial estimation technology it was referring to is not aimed at stopping children from purchasing restricted games or collecting data on users.
The ESRB explained that the technology in question is called Privacy Protective Facial Age Estimation and is designed to verify that a parent is an adult. This application for approval utilizes facial age estimation technology, but it does not store any images or data. Furthermore, the only information shared with companies is whether the person is over the age of 25.
It is important to note that the ESRB operates independently of its ratings and enforcement activities and has a COPPA Safe Harbor seal certification program in place to ensure privacy compliance. The organization’s primary focus is on protecting privacy and ensuring that gaming content is appropriate for different age groups.
The recent social media reports had sparked concerns among parents and gaming communities, with many questioning the potential invasion of privacy. However, the ESRB’s clarification underscores its commitment to safeguarding user data and upholding privacy standards.
Given the increasing popularity of gaming among children and adolescents, the ESRB plays a crucial role in providing ratings and guiding parents in making informed decisions. Their assurance that the facial estimation technology is solely intended for age verification purposes should put to rest any speculation about data collection or potential misuse.
The ESRB’s statement serves as a reminder that, while technological advancements can bring about concerns, it is essential to thoroughly understand their purpose and implications. As the gaming landscape continues to evolve, organizations like the ESRB hold significant responsibility in ensuring the well-being and privacy of young gamers.
In conclusion, the ESRB denies any plans of utilizing facial recognition technology on children or storing their selfies. The Privacy Protective Facial Age Estimation application is solely intended for age verification purposes and does not store images or data. With its focus on privacy compliance, the ESRB remains committed to protecting the privacy of its users while providing accurate content ratings.