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Home ยป Microsoft CEO calls Googles claim of user choice in search bogus
Technology

Microsoft CEO calls Googles claim of user choice in search bogus

David MillerBy David MillerOctober 4, 2023No Comments2 Mins Read
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Microsoft CEO, Satya Nadella, took to the stand this week to testify in support of the Department of Justice’s (DOJ) accusations against Google for engaging in unfair practices. The trial, which centers around Google’s alleged monopolistic grip on the search engine market, has seen several prominent figures testify against the tech giant.

Nadella specifically focused on Google’s use of default search contracts, which he argued have stifled competition and prevented search competitors like Bing from gaining a significant foothold. He pointed out that users often do not have a real choice when it comes to selecting a search engine, as Google’s dominant position in mobile providers and browser default search placements effectively shuts out other options.

During his testimony, Nadella also acknowledged that despite Microsoft’s significant investment in AI-powered Bing, it may not be enough to reshape the search market as it stands today. He walked back his earlier remarks about Bing giving Microsoft a competitive advantage over Google, now referring to internet search as “the hardest market to crack.”

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Third-party data presented during the trial revealed that Microsoft’s share of the search market has seen minimal fluctuations since the integration of AI features into Bing. Nadella emphasized that Google’s dominance is deeply rooted in user habits, making it necessary to change defaults in order to disrupt the market.

Nadella also expressed concerns about the potential further entrenchment of Google’s dominance in the search market with the emergence of new AI technologies. He stressed the need for court intervention to address this issue.

The DOJ is using Nadella’s testimony to demonstrate that Google’s market dominance is insurmountable, even for a company as large as Microsoft. However, Nadella made it clear that Microsoft is committed to persisting in the search market, viewing it as a software category they can make valuable contributions to.

As of now, Google has not issued any official response to the allegations or requests for comment regarding Nadella’s testimony.

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The trial, which has garnered significant attention in the tech industry, will continue to unfold as more witnesses take the stand and evidence is presented.

David Miller

“Travel aficionado. Incurable bacon specialist. Tv evangelist. Wannabe internet enthusiast. Typical creator.”

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David Miller

"Travel aficionado. Incurable bacon specialist. Tv evangelist. Wannabe internet enthusiast. Typical creator."

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