Apple’s upcoming iPhone 15 Pro and iPhone 15 Pro Max could come with a significant price increase compared to their predecessors, according to DigiTimes’ senior analyst Luke Lin. The higher prices are said to be attributed to the new titanium chassis and periscope camera technology featured in the larger model.
This price hike comes at a time when global smartphone demand is softening in the latter half of 2023. Despite this, Apple has reportedly placed orders for 80 to 90 million iPhone 15 units, a slight decrease from the 90 to 100 million units ordered for the iPhone 14 models last year.
The order share is said to be led by the iPhone 15 Pro Max, followed by the iPhone 15 Pro, iPhone 15, and the iPhone 15 Plus. Earlier estimations had already suggested that the iPhone 15 Pro and iPhone 15 Pro Max would be at least $100 more expensive than their predecessors.
According to Bloomberg’s Mark Gurman, Apple was considering raising the prices for both the iPhone 15 Pro and the iPhone 15 Pro Max. Moreover, analyst Jeff Pu believes that the iPhone 15 Pro models could be pricier than the iPhone 14 Pro models, with a starting price of $1,099, up from the $999 starting price of the iPhone 14 Pro.
In addition to potential pricing changes, upstream supply chain information indicates that Apple will increase the display sizes of both Pro models next year. Rumors suggest that the displays could increase from 6.1- and 6.7-inches to 6.3- and 6.9-inches.
As Apple continues to innovate and introduce new technologies in its flagship smartphones, it remains to be seen how consumers will respond to the increased prices. The iPhone 15 Pro and iPhone 15 Pro Max are expected to be unveiled in the coming months, and fans are eagerly awaiting their arrival to see whether the upgrades are worth the extra cost.
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